Comments on: Can Visitors Trust Your Site for Bad News? http://webiscope.com/2007/05/can-visitors-trust-your-site-for-bad-news/ Internet Healthcare Collaboration Thu, 01 Jul 2010 01:56:19 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: BeckyP http://webiscope.com/2007/05/can-visitors-trust-your-site-for-bad-news/comment-page-1/#comment-47 BeckyP Thu, 24 May 2007 12:31:59 +0000 http://creativity-unleashed.net/webiscope/?p=29#comment-47 I've talked about this many times with our PR team. Our web site is always the last place they address the press or an issue - good or bad. I've always felt it should be the first place we address an issue or PR need. This is where the public will go look first! I'm going to send out this post to them to remind them how important it is to have a communication on our own site first. Thanks for the great post! I’ve talked about this many times with our PR team. Our web site is always the last place they address the press or an issue – good or bad. I’ve always felt it should be the first place we address an issue or PR need. This is where the public will go look first! I’m going to send out this post to them to remind them how important it is to have a communication on our own site first. Thanks for the great post!

]]> By: Neal Linkon http://webiscope.com/2007/05/can-visitors-trust-your-site-for-bad-news/comment-page-1/#comment-46 Neal Linkon Wed, 23 May 2007 15:42:02 +0000 http://creativity-unleashed.net/webiscope/?p=29#comment-46 I was more the technician than the strategist on that, so if your PR folks want to talk with our PR folks, just let me know. I'd be happy to make the connection. But we've followed that same approach on many issues that have appeared in the news, with great effect. At a minimum, the employees love it! I was more the technician than the strategist on that, so if your PR folks want to talk with our PR folks, just let me know. I’d be happy to make the connection. But we’ve followed that same approach on many issues that have appeared in the news, with great effect. At a minimum, the employees love it!

]]> By: Ed Bennett http://webiscope.com/2007/05/can-visitors-trust-your-site-for-bad-news/comment-page-1/#comment-45 Ed Bennett Wed, 23 May 2007 15:33:17 +0000 http://creativity-unleashed.net/webiscope/?p=29#comment-45 Neal - I really like how you handled the editorial. This is great way to present the hospitals viewpoint. I will share this with our public relations staff. Neal – I really like how you handled the editorial. This is great way to present the hospitals viewpoint. I will share this with our public relations staff.

]]> By: Neal Linkon http://webiscope.com/2007/05/can-visitors-trust-your-site-for-bad-news/comment-page-1/#comment-44 Neal Linkon Wed, 23 May 2007 15:13:45 +0000 http://creativity-unleashed.net/webiscope/?p=29#comment-44 We have always used our web site as the place to put our take or information on news. Here's an example when our governor announces plans for a hospital tax: http://www.aurorahealthcare.org/aboutus/issues/hospital-tax.asp As people in our area are well aware, we've been embroiled in a controversy over a new hospital for several years. Here's an example of how we've tackled news coverage head on to make sure our point of view is heard: http://www.aurorahealthcare.org/facilities/more/western-waukesha/up-to-date/news/2007/js1-10-07.asp Notice the annotations in the margins around the article. Both got a good amount of traffic and have generated considerable input. You might not have thought to go to the XM site to find out what was going on, but it would have been the first place I would have checked. And it is certainly among the first place many journalists would check. We ignore using our web sites in this fashion at our peril! Neal We have always used our web site as the place to put our take or information on news. Here’s an example when our governor announces plans for a hospital tax:

http://www.aurorahealthcare.org/aboutus/issues/hospital-tax.asp

As people in our area are well aware, we’ve been embroiled in a controversy over a new hospital for several years. Here’s an example of how we’ve tackled news coverage head on to make sure our point of view is heard:

http://www.aurorahealthcare.org/facilities/more/western-waukesha/up-to-date/news/2007/js1-10-07.asp

Notice the annotations in the margins around the article.

Both got a good amount of traffic and have generated considerable input. You might not have thought to go to the XM site to find out what was going on, but it would have been the first place I would have checked. And it is certainly among the first place many journalists would check.

We ignore using our web sites in this fashion at our peril!

Neal

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