In an effort to make WebiScope an even larger resource for our members, I’ve proposed the idea that we create our own wiki. This would serve as a collection of healthcare-related Web topics ranging from blogs to RFPs, and also include blog-related posts, contact information, and examples from our very own Web sites.

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This originally was not the first post I was going to write on Webiscope. My first post was going to be something exciting about integrating SEO, Advertising, PR and marketing campaigns to drive traffic to a site and increase customer conversion. Very interesting stuff, I thought.

So last week, as I was scribbling out some thoughts around that first post, I received word that one of our sites had been compromised by a hacker. Suddenly that topic I was originally writing about didn’t seem so interesting. Because of course, if you don’t have a functioning website to drive traffic to, it doesn’t really matter what kind of exciting campaign you are implementing.

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That title isn’t wordplay on “clients vs. servers”, “managers vs. staff” or even “IE vs. FireFox”. It’s a nod to a divergence in the web arena between the IS/IT and Marketing/Communications staff. Obviously, not every situation is like this – nor is this phenomenon strictly confined to healthcare. I merely point it out because the ultimate end-product of this gap (in our industry) can result in poor productivity and worse – poor or “non-optimal” service to the people who really need it: our employees, physicians and patients.

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