As many of you forum-regulars may already know, I’m in the process of obtaining my MBA. The countless hours I’ve now been spending at the Bradley Library, have been met with this blinking light bulb effect and no it’s not from the fluorescent lights. In my next few blog posts, I’m going to share a few of those light bulb moments with you.

Have you ever done any benchmarking for your web site? You may have and just don’t realize it. Google just came out a few months ago with this cool new feature where you can benchmark particular stats against other hospitals. I’ll leave that topic to Bart to expand on for you in a future post or perhaps it could be a topic of discussion in the forums. You should check it out if you haven’t already.

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If you don’t mind, let’s take a moment to pat ourselves on our backs. WebiScope has come a long way in providing healthcare Web professionals a medium to discuss, collaborate, and come together for camaraderie. I know in my time at WebiScope I’ve had the good fortune of experiencing all three of those qualities.

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Which comes first, the audience or the features? Just because you implement some new feature, will that draw the audience - or does your audience define the features in your implementation?

Ideally, they’d coincide: a cool new technology becomes mainstream and widely used by the public just as your new-tech-feature-rich content goes live … and your site traffic goes into orbit. How cool would that be?

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Luckily we have search engines for people to find our site, but if they do not know what it has to offer, why would they come? No one is directing them there and telling them what they can find. How do you portray the value of your site and the services it offers patients when no one has heard of it before or knows that it is actually more than marketing fluff being pushed at them?

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The role I currently am in consists of one person running the entire website: me. While this works for smaller institutions or websites that doesn’t have constantly changing content - I’m finding it difficult, if not impossible to not just keep things up to date, but initiate and ensure that all content is correct and as accurate as possible. I’ve been seriously toying with the idea of setting up a decentralized system of authoring that would have each specific service line (or at the very least, the large, important ones) make a person that’s actually within the service line in charge of handling that department’s web content. (more…)