Comments on: Field of Dreams - or, The Kevin Costner Effect http://webiscope.com/2008/04/field-of-dreams-or-the-kevin-costner-effect/ Internet Healthcare Collaboration Wed, 07 Jan 2009 05:25:50 +0000 http://wordpress.org/?v=2.6.2 By: Neal http://webiscope.com/2008/04/field-of-dreams-or-the-kevin-costner-effect/#comment-354 Neal Tue, 22 Apr 2008 21:10:49 +0000 http://webiscope.com/?p=92#comment-354 If what you build is genuinely intended to make things easier for patients, they'll find it and use it. Some in big numbers, some in small -- but incredibly appreciative -- numbers. But a lot of the so-called innovations in health care have been borrowed from other industries. We get a lot of questions on our online bill payment feature, which may see $1 million in bills paid this month alone. But is that really unique or innovative? Build what makes sense and do all the things the good Captain suggests, and your audience will find you. People are begging for anything that makes health care easier. It's up to us to find those things and bring them to life! If what you build is genuinely intended to make things easier for patients, they’ll find it and use it. Some in big numbers, some in small — but incredibly appreciative — numbers. But a lot of the so-called innovations in health care have been borrowed from other industries. We get a lot of questions on our online bill payment feature, which may see $1 million in bills paid this month alone. But is that really unique or innovative?

Build what makes sense and do all the things the good Captain suggests, and your audience will find you. People are begging for anything that makes health care easier. It’s up to us to find those things and bring them to life!

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