Why Social Media Works
Written October 1st, 2008 by Marc NeedhamI stopped by the SHSMD Annual Conference the other week and a quick glimpse at the agenda told me that people were vibrating with excitement about the potential of Social Media and Web 2.0. Every other session seemed to promise answers to the big question: “What’s in it for me?”
Always interested in broadening my perspective, I stopped by a couple of the sessions. Instead of meaty answers based on unique results, the sessions I attended offered bland and broad commentary focusing mainly on how the presenter’s presence on Site X had driven traffic to their parent site. “There has to be more than that,” I thought to myself as I shuffled out onto the San Francisco streets with the rest of the confused mass.
