The Twemperor is Woefully Under-Dressed
Written March 10th, 2009 by Marc NeedhamI spoke on a panel at the recent World Health Care Congress 2nd Annual Leadership Summit on Consumer Connectivity. My panel was ostensibly about patient education but my focus was to be Twitter. To get a sense of the audience’s comfort level I asked, “How many people are familiar with Twitter,” expecting to have to explain the concept to a room half full of confused people.




